People often ask me about the Indiana Design Center. What [...]

As of August 2019, there are over 175 online mattress companies. And while it seems counterintuitive to buy a mattress you’ve never seen in person, much less tested, people are doing it. In fact, a survey by the International Sleep Products Association reported that 45% of mattresses sold last year were purchased online, up 10% from the previous year.

The trend began a few years ago and has now run rampant…no one makes a flippable mattress anymore (except Holder Mattress)! I’m often asked why this trend began and why it isn’t ending. To answer that question, one must explore the reasoning behind the idea… manufacturers wanted to make more money.

I recently had a parent ask me about mattresses for [...]

    Often we have customers ask, “What makes a [...]

WAKE UP RESTED Maintain a regular bed and wake time [...]

HAPPY NEW YEAR!!! The fireworks and noise makers and banging [...]

I’ve watched trends in the mattress industry come and go. [...]

You’ve got to love marketing! I’m sure there is a large group of people, “thinkers,” stuck in a conference room somewhere in a big city just racking their brains over the next great gimmick, tag line or cute mascot… They are trying to figure out how to get you, the consumer, to let go of your hard earned money and hand it over to their client. When you are a mattress manufacturer or retailer, you know at least two things; one, every one needs a mattress and two, the average consumer doesn’t know when to buy a new one.

I’ve just returned from a vacation which always reminds me [...]