Blog

You’ve got to love marketing! I’m sure there is a large group of people, “thinkers,” stuck in a conference room somewhere in a big city just racking their brains over the next great gimmick, tag line or cute mascot… They are trying to figure out how to get you, the consumer, to let go of your hard earned money and hand it over...

I’ve just returned from a vacation in New Orleans, Louisiana. Staying in hotels for several days always causes a person to evaluate their sleep. Are you sleeping better at home than in a hotel? You should be. If you aren’t, a hotel mattress can propel a search for more comfortable sleep when you aren’t on vacation. If you’re like me, and you probably aren’t…. the...

Whether you’re in the market for a new mattress or not, it’s time to think about PROTECTION. I’m sure some of you have already been in the position of cleaning a mattress. It’s not an easy task when you know what you’re cleaning and can see it… and it’s an even more difficult task when you start to think about all of the things that...

When the world was watching Prince William wed Catherine Middleton, the new Duke and Duchess of Cambridge, I was thinking about marriage. Maybe I’m one of a dwindling group of people captivated by the Royal Family and all the pomp and circumstance associated with such a grand ceremony, but for those of you who watched as they exchanged vows and shared kisses on the balcony...

People are often concerned about their sleep… not getting enough, not getting quality sleep, not being comfortable. People are often concerned about the chemicals they are exposed to on a daily basis… pesticides, VOCs, carbon monoxide. However, I rarely talk to someone who puts the two concerns together. Have you ever thought about the materials in your mattress and the effect they might have on...